About Us

Cheap, resilient and environmentally sustainable water is achievable and I think approaches like improving water efficiency can make improvements on all three fronts. We are really lucky to have a campaigning body like Waterwise that is focused on this single but very important issue.

Rachel Fletcher, CEO, Ofwat

About Us Menu

Our Vision

Water will be used wisely, every day, everywhere.

Our Values

Purpose, pioneer, passion and people.

Who we are

Waterwise is an independent, not-for-profit UK NGO focused on reducing water consumption in the UK.  
We support and challenge governments, industry, customers and others to be innovative and ambitious on water efficiency. We are the leading authority on water efficiency in the UK.
We receive funding from Waterwise Supporters and Affiliates across the UK water sector and beyond, and from sponsorship, research and delivery projects.

What we do

Everything we do drives and promotes water efficiency. We actively support and challenge everyone to aim high on water efficiency for the sake of people, the environment and the economy.
This means we work in a range of areas, including influencing and shaping policy and legislation; driving strategic and practical ambition in the water sector; designing and delivering research; media, campaigns and promotion; running demonstration projects; promoting water-efficient technology; helping businesses be more water-efficient; facilitating partnerships; brokering new solutions; and training water efficiency practitioners.

Our Network

Our Staff Team

Barbara Hale 

Marketing and Business Development Manager

Barbara is our Marketing and Business Development Manager with 4+ years of experience in marketing and a background in finance. She loves all things digital, dry humour and martial arts. 

My sustainability pledge for 2020 is to have 2 meat-free days every week.

07885 913231  


Stephanie Hurry 

Head of Water Efficiency Engagement 

Stephanie aka ‘Water Saving Steff’ has been in the Water Industry for seven years and is the Head of Water Efficiency Engagement at Waterwise. She loves travelling, reading, photography and her two pet rabbits Ralph and Millie.

My sustainability pledge for 2020 is to reduce my fast fashion and meat consumption throughout the year.



Stella Lindsey 

Office Manager

Stella has over 20 years experience in operations management and is the Office Manager at Waterwise.  Stella loves gardening, good food, sunshine and organising!

My sustainability pledge for 2020 is to not buy water in plastic bottles for a year.



Lydia Makin 

Policy and Projects Manager

Lydia loves all things environmental. From her degree to her diet she enjoys the eco things in life. She has been in the Water Industry for five years, learning lots from her graduate scheme at Welsh Water and now at Waterwise, she feels very lucky to work for a company that aligns with her ambitions to make a positive impact on the planet.

My sustainability pledge for 2021 is to make my wedding as environmentally friendly as possible!



Kate Marx 

Campaigns and Social Research Manager 

Kate has over a decade of experience as a social scientist. She has a PhD in Anthrozoology and loves anything to do with other species. Kate is our Campaigns and Social Research Manager, and in her spare time she takes photographs, tries out new vegan restaurants and chills out with her dog Honey. 
My sustainability pledge for 2020 is not to buy anything with palm oil in it.



Nathan Richardson 

Head of Strategy and Policy

Nathan has over 30 years experience in the water sector working in academia, for the Water Industry, in consultancy and for NGOs. He is our Head of Strategy & Policy and in his spare time is a natural and human history buff and long-suffering Aston Villa fan.

My sustainability pledge for 2020 is to install/use more water butts, so that I will only need to top up my pond with rainwater.



Nicci Russell 

Managing Director

Nicci’s career in the water sector spans over 20 years – across government, regulators and Waterwise. Nicci is a mum to three and loves people, politics, music and nature. She is a high school governor and a former junior school Chair of Governors.

My sustainability pledge for 2020 is to not buy new clothes for a year.



Our Board

Andy Blackhall 

Non-Executive Director

Martin Bradbury 


Lee Horrocks

Deputy Chair

Lee has worked in the water sector all of his career, for both contractors and professional consultants, at all levels including MD and CEO. He has been a non-executive Director of British Water for over 10 Years. He now has his own Executive Consulting business, supporting small businesses and SMEs in the sector, and with this in mind recently accepted the post of UK water sector strategic advisor to Enterprise Ireland.

Karma Loveday 

Non-Executive Director

Karma has been a specialist water and regulated industries journalist for over 20 years. She founded The Water Report in 2014 and now edits and runs it as a family business.

She is also an advisor on water policy, including to major businesses.

Karma loves living by the sea in Brighton, with her husband and two children.

Karma’s sustainability pledge is to try to tread lightly on the planet, including through no meat and no unnecessary purchases.

Rose O’Neill

Non-Executive Director

Rose’s career has been in nature conservation and sustainability. She’s passionate about water efficiency so we can all access it – people and wildlife. Rose is a social scientist at Natural England, a mum of two boys and a trustee of Wessex Rivers Trust.

Rose’s sustainability pledge is to connect with nature everyday.  

Follow Rose on Twitter @RoseONei11

Nicci Russell 

Managing Director

Jonathan Straight 

Non-Executive Director

Jonathan has been passionate about the environment for more than 30 years.

As founder of Straight plc he championed recycling and water conservation.

He is now director of several charities including WasteAid, consults on food surplus and is a published and exhibited photographer.

Jonathan’s sustainability pledge is to eat plant-based,  walk more and drive less.

Suzanne Thompson

Non-Executive Director