Weir The Agency are water-saving behaviour change specialists, providing insight, strategy and execution that make a measurable difference.
Partners Miranda Rennie and Jane Bellard spent more than 35 years working on some of the world’s most successful consumer brands including Channel 4, Lucozade, Drambuie, Barclays, Panasonic, Pantene, Tampax, BACARDI, Westfield, Uber and more. Since 2020, they’ve been using their skills, experience and passion to create effective campaigns that transform the way people use water. They bring a fresh approach to the challenge of saving water.
Weir works with water companies to create water-saving comms campaigns that create a sizable detectable PCC reduction. Like the multi-award-winning SOS: Save Our Streams for Affinity Water, the UK’s biggest ever water-saving project, resulting in over 25 million litres saved a day. Or Can for the Cam, which reduced water use among your Cambridge Water customers by 940,000 litres a day (target 500,000l) last summer and led to the current campaign – Yes We Cam.
Weir also work on Ofwat Innovation projects including Project Zero – creating the world’s first water positive housing development, and Water Efficiency in Faith and Diverse Communities, bringing tailored messaging to hard to reach audiences.
