Response to Welsh Water 2050 (August 2017)

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We support the Glas Cymru board’s mission statement “to become a truly world class, resilient and sustainable water service for the benefit of future generations”. Water efficiency is a key contributor to resilience, and water companies are currently carrying out large-scale retrofitting and customer engagement programmes. But water efficiency, scaled up even further, is also an invaluable tool in driving customer participation – as well as using water efficiency programmes to get customers to help deliver water savings, it can contribute to multi-layered relationships to help inform, track and improve customer service and outcomes across companies.