Save a Bucket Load (2015)
This report summarises Essex & Suffolk’s Save a Bucket Load Campaign, which aimed at raising awareness among customers to use water wisely in the garden. Similar to earlier versions, this campaign focused on advertisements in newspapers, radio, and social media; promoting and selling water butts; and involving a TV celebrity for an informative talk. The celebrity is thought to have increased the trust and ‘buy-in’ from customers. Although the advertising campaign is the highest proportion of the budget, from the analysis of the water butt sales it does prove to be an effective way to reach many customers with key messages.