Waterwise has today (11 February 2025) unveiled a new look website and branding designed to help it engage with new audiences and build on its reputation as the leading independent voice in the UK for using water wisely, for the benefit of people and the planet.
The not-for-profit organisation has also published a summary of its Impact Plan that builds on its 20 years of expertise in water efficiency policy, regulation, research and behaviour campaigns.
Nicci Russell, CEO of Waterwise, said: “As the UK’s conscience on water efficiency our impact plan is focused on our purpose – to lead and inspire change so that water is never wasted.”
“Our impact plan positions us to be able to achieve Waterwise’s vision, that water is used wisely every day, everywhere, by everyone. By building the capability, providing the opportunity and instilling the motivation we will work towards our vision.”
The five strands of effecting behaviour change in the impact plan are designed to drive sustainable water use by influencing public and organisational behaviours. Through the impact plan Waterwise will:
- CONVENE a community of change makers
- RAISE public consciousness
- BUILD capability for action
- FOSTER environments that enable change
- DRIVE champion led change within organisations
Nicci continued: “These five strands emphasise community engagement, public awareness and organisational leadership, all aimed at achieving a significant reduction in water consumption by 2030. Through campaigns, educational programmes, and strategic partnerships, Waterwise is committed to leading the UK towards a future where water is used efficiently and responsibly.”
The urgency of focussed action to reduce the demand for water across the UK and Waterwise’s role is clear.
Alan Lovell, Environment Agency Chair, said: “Our former CEO made his ‘Jaws of death’ speech about the gap between supply and demand in England at the Waterwise conference in 2019, and without further action along the lines Waterwise has set out in its UK Water Efficiency Strategy to 2030, which includes a key role for smart water meters, the jaws of death will widen.
“It’s really important for those of us making regulation, policy and legislation about water to have Waterwise as a trusted voice, and a source of independent expertise and challenge.”
The Waterwise impact plan offers services that will build communities of changemakers, at an individual, community and organisational level.
Sarah McMath, CEO of MOSL, said: “The resilience of our water supply is fragile, but there remains very low awareness amongst businesses of this risk, or the true cost of running out of water. MOSL has been working closely with Waterwise and the business water market to drive greater awareness amongst businesses of the need for greater water security, including how we can use data to better understand consumption and use water more efficiently.
“Waterwise play a vital role in driving change – holding government, regulators and the industry to account to drive ambition and inspire positive action. We are pleased to be a very close partner of Waterwise in driving our collective goal to value and preserve our water supplies now and into the future.”
If you would like a more in-depth conversation, Nicci Russell will be available for interviews to discuss the impact plan and Waterwise’s work. Please contact Chris Scullion arrange.
Waterwise is the leading independent voice in the UK for using water wisely, for the benefit of people and the planet. Uniquely placed at the heart of the UK water efficiency community, our vision is that water is used wisely every day, everywhere, by everyone.
We work with organisations, individuals and communities to lead and inspire change so that water is never wasted.
As a not-for-profit organisation, we actively support and challenge everyone we work with to aim high on water efficiency for the benefit of people, the environment and the economy.
